THE COUNTER TREND: DRAWING THE DIGITAL LINE

The rise of the “always on consumer,” the exploding omnipresence of technology and instant gratification overload has led to a counter trend for 2014: drawing the digital line. In reaction to concerns resulting from hyper-connectivity, consumers now more than ever will become exceedingly cognizant of the need to unplug, to simplify and to reconnect withContinue reading “THE COUNTER TREND: DRAWING THE DIGITAL LINE”

HISPANIC CONSUMERS MOST DIGITALLY INFLUENTIAL

Hispanic consumers are more social, influential and impressionable online than non-Hispanic consumers, according to a new study commissioned by Unilever, Mindshare and ShareThis. The study, found that Hispanic consumers are twice as likely to either share content or click on shared content than Americans in general. The research also showed that Hispanic consumers share viaContinue reading “HISPANIC CONSUMERS MOST DIGITALLY INFLUENTIAL”

THE POWER OF POSITIVITY

According to a new study from The International Journal of Research in Marketing, the shift away from snarky or downbeat campaigns is a smart move. Ads that evoke pleasant feelings consistently resonate with consumers more than negative, neutral or information-based commercials do. After people watch a positive TV spot, their attitude toward the advertised brandContinue reading “THE POWER OF POSITIVITY”