THE BEAUTIFUL TRUTH ABOUT BRAND STORYTELLING

“Tell me a fact and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.” – Indian Proverb In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium. The internet constantly rewards us with convenience and instant gratification, making theContinue reading “THE BEAUTIFUL TRUTH ABOUT BRAND STORYTELLING”

SHARE OF HEART – PURPOSE 2.0

Having a purpose behind your brand is not a new revelation. Long before the Supreme Court ruled that corporations can be viewed as people, businesses were relying on their purpose-driven brand to gain a foothold in their industry. However, looking to 2020, we will see purpose 2.0, where purpose demonstrates measurable impact.  The strongest marketersContinue reading “SHARE OF HEART – PURPOSE 2.0”