MUST-HAVE BRANDS IN A PRIVATE-LABEL MARKET

U.S. consumers are pushing their shopping carts past many of America’s national brands and feel little regret in doing so, according to Deloitte’s recent American Pantry Study. In fact, 88% of consumers now swear by store brands, and say they have found many private-label products are just as good (or even better) than their formerContinue reading “MUST-HAVE BRANDS IN A PRIVATE-LABEL MARKET”

THE LONG AND SHORT OF TWITTER

Tweets are limited to 140 characters so they can be consumed easily anywhere, even via mobile text messages. Yet, just because you have 140 characters, doesn’t mean you should use them all – in fact, tweets shorter than 100 characters garner a 17% higher engagement rate. Additionally, a recent study of 100 well-known, popular brandsContinue reading “THE LONG AND SHORT OF TWITTER”

PINTEREST CHANGES THE GAME

In terms of search engine results and marketing, there is no comparison to the Google juggernaut. That is perhaps, until now. Pinterest, which has struggled to find a way to successfully monetize the site, is introducing promoted pins with integrated keywords that advertisers can customize and purchase. When consumers search keywords on Google, they haveContinue reading “PINTEREST CHANGES THE GAME”

BUILIDING RAPPORT THROUGH HUMOR

Decades-old research, still valid today, confirms that humor, when in sync with ad objectives, enhances recall and purchase intention. On a purely human basis, when we make someone laugh, or even smile, we form a connection. Think how much more powerful your marketing message will be following that kind of rapport with your consumer. HumorContinue reading “BUILIDING RAPPORT THROUGH HUMOR”

TRENDS SHAPING CONSUMER BEHAVIOR IN 2014

Looking at the small cultural shifts that beckon change and the emerging behaviors that are just reaching the mainstream, The Cultural Insight team at Added Value recently conducted research to determine the top six trends that will shape consumer behavior in 2014. 1. Multiplicity. We are increasingly expecting things to do more – interacting withContinue reading “TRENDS SHAPING CONSUMER BEHAVIOR IN 2014”

THE COUNTER TREND: DRAWING THE DIGITAL LINE

The rise of the “always on consumer,” the exploding omnipresence of technology and instant gratification overload has led to a counter trend for 2014: drawing the digital line. In reaction to concerns resulting from hyper-connectivity, consumers now more than ever will become exceedingly cognizant of the need to unplug, to simplify and to reconnect withContinue reading “THE COUNTER TREND: DRAWING THE DIGITAL LINE”

HISPANIC CONSUMERS MOST DIGITALLY INFLUENTIAL

Hispanic consumers are more social, influential and impressionable online than non-Hispanic consumers, according to a new study commissioned by Unilever, Mindshare and ShareThis. The study, found that Hispanic consumers are twice as likely to either share content or click on shared content than Americans in general. The research also showed that Hispanic consumers share viaContinue reading “HISPANIC CONSUMERS MOST DIGITALLY INFLUENTIAL”

THE POWER OF POSITIVITY

According to a new study from The International Journal of Research in Marketing, the shift away from snarky or downbeat campaigns is a smart move. Ads that evoke pleasant feelings consistently resonate with consumers more than negative, neutral or information-based commercials do. After people watch a positive TV spot, their attitude toward the advertised brandContinue reading “THE POWER OF POSITIVITY”