NOSTALGIA IS HAVING A CULTURAL MOMENT

Long before “Throwback Thursday” existed on social media, researchers had documented nostalgia’s ability to elicit emotion and increase advertising recall, however, what’s making it particularly resonant is the context of today’s era. In our increasingly stressed-out, tech-enveloped world, consumers are looking to enjoy a mental escape into rose-colored memories. Seeking a time of greater simplicity,Continue reading “NOSTALGIA IS HAVING A CULTURAL MOMENT”

THE DISCONNECTED MOBILE COUPON EXPERIENCE

Mobile couponing remains a platform that is as attractive as it is problematic. On the bright side, as consumer sentiment suggests, m-coupons hold great potential to help brands enhance marketing and deepen relationships. The dark cloud hanging over the platform, however, is the in-store redemption experience – a mess that is triggering frustration on bothContinue reading “THE DISCONNECTED MOBILE COUPON EXPERIENCE”

MOBILE COUPONS KEY TO MOBILE MARKETING

As retail and e-commerce executives take a collective breath and look back on 2014, they will no doubt be contemplating how in the coming year to best appeal to consumers who have turned mobile devices into the performance-enhancing drug of the couponing game. However, the benefit is more than mutual as mobile coupons are aContinue reading “MOBILE COUPONS KEY TO MOBILE MARKETING”

THE DIGITAL COUPON IMPACT

When asked what type of promotion would be most likely to influence their purchase decision, digital coupons ranked number one with consumers. In fact, 59% of consumers would be influenced by a digital coupon as compared to a sales promotion, which would only influence 28% of consumers. Receiving a deal or savings opportunity via aContinue reading “THE DIGITAL COUPON IMPACT”

PRINT STILL KING, FOR NOW

The print coupon is not only a curious survivor of the digital revolution; it’s also thriving in it. The fact is, according to distribution and redemption rates, print still rules the coupon universe. Especially for CPG companies. In just the first half of last year, CPGs distributed 171 billion coupons – 92.5% of which wereContinue reading “PRINT STILL KING, FOR NOW”

QSRs, HEALTHY EATING & SOCIAL MEDIA

According to Media Post, roughly three in 10 U.S. adults are heavy QSR category users (visited a fast food restaurant 12+ times in the past 30 days) – and these heavy category users, fast food’s most important customers, say they want to live and eat healthy. They are a part of the movement toward consciousContinue reading “QSRs, HEALTHY EATING & SOCIAL MEDIA”

RAGING AGAINST THE MACHINE

The infusion of screens into our lives is spurring fear and resentment, and some fretting about what’s been lost in the embrace of digital devices. Our love affair with mobile devices is turning into a love-hate relationship. People are becoming more aware of how much time they spend – in meetings, on the street, atContinue reading “RAGING AGAINST THE MACHINE”

THE CONSUMER SEARCH FOR SERENDIPITY

Faced with an increasingly controlled and constrained marketplace, many consumers are seeking opportunities to experience unplanned, surprising or serendipitous moments. The recent trend of consumers seeking serendipity in both their online and offline lives is intensifying—and it’s only set to grow in the coming years as sensors replace screens and occasions increasingly become the areaContinue reading “THE CONSUMER SEARCH FOR SERENDIPITY”

“BITE-SIZED” EXPERIENCES

Consumers are pressed for time and looking for shorter, bite-sized experiences. Smaller and shorter versions of products make them more affordable and more appealing. Media and tech are major growth drivers of this trend. By enabling consumers to get just what they need, bite-sized is extending to all areas of life. In media, we haveContinue reading ““BITE-SIZED” EXPERIENCES”