Disruptive innovation reverses category clichés to create a dramatically different and better customer experience. It defines the vision that breaks the category conventions and creates a new platform for growth. This approach to innovation focuses on creating a totally new business model, undermines the category leader, challenges category dogmas and maintains the challenger mentality evenContinue reading “DISRUPTION AWAITS”
Recently, I challenged my family, in celebration of the life of my Grandma, Myrtle, to pick one trait that she possessed that they admired and make a commitment to honor her by trying to be intentional in pursuit of assuming or improving upon that trait, personally. I chose Charisma… Let the others have beauty, I’veContinue reading “HONORING A GOLDEN GIRL”
While the COVID-19 crisis is upending everyone’s lives, Gen Z is experiencing the pandemic at a more formative time of life. However, tragedy is nothing new to Gen Z. The youngest generation experiencing the crisis has grown up in the shadow of many tragedies: Now they are facing a challenge that no generation before themContinue reading “THE COVID-ANXIETY IMPACT ON GEN Z”
According to the report Is Generation Y Addicted to Social Media, Millennials have made social media their top priority and continue to need more usage in order to feel satisfied. While social platforms can enhance connection, excessive use can also lead to depression, an element that’s enhanced by the addictive nature of such apps and the ‘FearContinue reading “THE SOCIAL MEDIA PARADOX”
This is the presentation I created for the American Marketing Association Conference. The goal was to invite marketers into the minds and souls of this very misunderstood generation. Thought I would share the presentation in powerpoint so you can see the voice-over notes.
This presentation was developed for the The Interpublic / McCann Group Women’s Leadership Network. The goal was to educate and inspire women to build and bring their unique, personal badass brand to life. I left this presentation in powerpoint so that some voice over notes are included.
Let’s ‘fess up. We seem to have a distinct craving for shock and awe. Anything factoid worthy of “Have you heard the latest?!” only to be trumped by “Not only that, but….” can hyper-fan the flames of OMG-infused dismay, disgust, and depression. In today’s 24/7 instant-ping, insomnia-inducing digital news alert onslaught, it’s easy to get sucked in,Continue reading “WHAT IS YOUR UPSWING PLAN?”
Though Gen Z is the least religious generation in living memory, they are deeply engaged in questions of belonging and meaning – but often far outside of recognizably spiritual spaces. Rather, Gen Z’ers building deep connections in gyms, fan communities, arts groups, and maker spaces. Many exhibit behaviors that you’d usually associate with a congregation.Continue reading “THE GEN Z CONGREGATION”
The coronavirus pandemic there’s been a lot of generational finger pointing going on during the coronavirus pandemic – further dividing millennials and baby boomers. Baby boomers are calling out the youth for traveling and going on spring break. Meanwhile, millennials are frustrated they can’t get their boomer parents to stay inside. Each generation thinks the other generation isn’t taking the pandemic seriouslyContinue reading “NOTHING BUT A “Z” THING (BABY)”
We are living in a different world than we were before Jan. 30, when the World Health Organization declared the coronavirus an international public health emergency. In fact, we are living in a world that is different from what it was 48 hours ago or 24 hours ago. Accordingly, a change in consumer psychology –Continue reading “WILL CORONAVIRUS MAKE LASTING CHANGES TO CONSUMER PSYCHOLOGY?”