Recently, I challenged my family, in celebration of the life of my Grandma, Myrtle, to pick one trait that she possessed that they admired and make a commitment to honor her by trying to be intentional in pursuit of assuming or improving upon that trait, personally. I chose Charisma…

Let the others have beauty, I’ve got the charisma.

– Carnie Roitfeld

According to Merriam-Webster dictionary, charisma is a personal magic leadership arousing special popular loyalty or enthusiasm or a special magnetic charm or appeal. Of all of the many wonderful traits my Grandma had, this was just one of many in which she excelled. I chose this trait, because it seems to sum up her presence, the way she could own a room, cold-call with the best of them, hold her head high among even the most elitist, make Miller Lite seem almost high-tone, make a regular weekday Mexican dining out into a memorable fiesta, charm diplomats, capture the attention of children – our personal pied piper – steal your heart with her soulful, deep blue eyes, make you believe almost anything, believe in yourself when you had no hope, give you hope, that she always happened to have on spare. She made you believe in magic and value the bright side of everything. She had an aura – an irresistible charm that would cast spell and always leave you wanting more.

Unfortunately, this is not a trait that you can emulate, in my opinion, it is an uncontrivable, inherent trait within. So my plan is to walk forward with my own version of charisma…an intentional mixture of grace, grit and gravitas – that Grandma would be proud of!

Published by dkachiros

My purpose is simple – to identify the authentic potential in brands, discover their beautiful truth and inspire them to tap into their purpose or their raison d'être (reason for being). This is a brand’s beautiful truth. Establishing that truth opens the door for fresh approaches and ideas that are unmistakably true to brand, yet breakthrough for consumers – suited for building businesses. It’s all about shattering category conventions, finding permission for new territory and ultimately building relevance and more meaningful experiences at every moment along the journey. I pride myself on getting people to fall in love with the brand, be it for the very first time and or all over again. Feel free to reach out to me if I can help in any way. Dixie Kachiros dkachiros@gmail.com dkachiros.com 214-596-8468

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