This presentation was developed for the The Interpublic / McCann Group Women’s Leadership Network. The goal was to educate and inspire women to build and bring their unique, personal badass brand to life. I left this presentation in powerpoint so that some voice over notes are included.
Published by dkachiros
My purpose is simple – to identify the authentic potential in brands, discover their beautiful truth and inspire them to tap into their purpose or their raison d'être (reason for being). This is a brand’s beautiful truth. Establishing that truth opens the door for fresh approaches and ideas that are unmistakably true to brand, yet breakthrough for consumers – suited for building businesses. It’s all about shattering category conventions, finding permission for new territory and ultimately building relevance and more meaningful experiences at every moment along the journey. I pride myself on getting people to fall in love with the brand, be it for the very first time and or all over again. Feel free to reach out to me if I can help in any way. Dixie Kachiros email@example.com dkachiros.com 214-596-8468 View more posts