THE BEAUTIFUL TRUTH ABOUT BRAND STORYTELLING

“Tell me a fact and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.” – Indian Proverb In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium. The internet constantly rewards us with convenience and instant gratification, making theContinue reading “THE BEAUTIFUL TRUTH ABOUT BRAND STORYTELLING”

UNDER PRESSURE*

Contrary to conventional wisdom, while there has been a shift, there’s been no fundamental rewiring of the consumer. The modern consumer is a construct of growing economic pressure and increasing competitive options. To caveat, yes, consumers are changing. They are more capricious and less loyal. They have less time but are more conscientious. They preferContinue reading “UNDER PRESSURE*”

EMPLOYER BRANDING IS PARAMOUNT IN A TALENT HUNGRY WORLD

Branding is no longer just a marketing or communications initiative. Research from Deloitte indicates that over 40% of companies believe that employer branding is a “must have” in their talent acquisition strategies. So what exactly is employer branding? Similar to the way a corporate brand works, an employer brand includes the market’s perception of yourContinue reading “EMPLOYER BRANDING IS PARAMOUNT IN A TALENT HUNGRY WORLD”

SHARE OF HEART – PURPOSE 2.0

Having a purpose behind your brand is not a new revelation. Long before the Supreme Court ruled that corporations can be viewed as people, businesses were relying on their purpose-driven brand to gain a foothold in their industry. However, looking to 2020, we will see purpose 2.0, where purpose demonstrates measurable impact.  The strongest marketersContinue reading “SHARE OF HEART – PURPOSE 2.0”

THE MEGA MERGE TO FULL CONNECTIVITY

A bigger-is-better mentality has swept the tech and media industries over the past 18 months, as companies have spent $200 billion on a series of megamergers that have reshaped the American business landscape. In a wave of merger mania, the nation’s third and fourth-largest wireless carriers, T-Mobile and Sprint, are moving closer to becoming aContinue reading “THE MEGA MERGE TO FULL CONNECTIVITY”

IT’S NOT A SPRINT, IT’S A MARATHON

In our fast-paced, twitter-centric, 140-characters-or-less society and the rise of the digital economy, marketers today tend to fixate on the quick rewards of sales activation.  The problem is that sales activation tactics only generate temporary lifts in revenue, not long-term incremental growth. Research has shown that balancing brand building with sales activation is a predictableContinue reading “IT’S NOT A SPRINT, IT’S A MARATHON”