The print coupon is not only a curious survivor of the digital revolution; it’s also thriving in it. The fact is, according to distribution and redemption rates, print still rules the coupon universe. Especially for CPG companies. In just the first half of last year, CPGs distributed 171 billion coupons – 92.5% of which were print FSIs. As a whole, FSIs account for 89% of coupon distribution, and despite a small decline in redemption, still encompass 41% of all coupon redemptions. However, with shoppers using an average of 5.8 coupon methods regularly, brands need to continue to diversify their distribution tactics. Especially considering that while consumers are still wed to their print coupons, the marriage might be in trouble, as 42% of consumers wish that all coupons were digital.

Source: Report: 2014 Coupon Trends Report. (2014). Inmar.

Published by dkachiros

My purpose is simple – to identify the authentic potential in brands, discover their beautiful truth and inspire them to tap into their purpose or their raison d'être (reason for being). This is a brand’s beautiful truth. Establishing that truth opens the door for fresh approaches and ideas that are unmistakably true to brand, yet breakthrough for consumers – suited for building businesses. It’s all about shattering category conventions, finding permission for new territory and ultimately building relevance and more meaningful experiences at every moment along the journey. I pride myself on getting people to fall in love with the brand, be it for the very first time and or all over again. Feel free to reach out to me if I can help in any way. Dixie Kachiros 214-596-8468

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