Brands on Facebook are being forced to re-evaluate their social media marketing strategies as their posts continue to reach fewer and fewer users. For a brand that’s looking to ensure that its posts get the most engagement possible, new data shows that Friday is the day when users are most likely to like, comment or share posts that come from brand pages. According to Adobe, Fridays earn about 15.7% of each week’s total post impressions, with Thursdays being the next most active day with a 14.5% share. Users also engage with brands more actively on Fridays. Posts have a 3.3% engagement rate on Fridays, compared to 3.2% on Thursdays and less on other days. Combined, these figures show that Fridays are a competitive time to post but also a time when users are more active on the social network.
This data doesn’t necessarily mean that brands should start spamming users’ feeds on Fridays. A flood of posts leads to greater competition to earn a spot in users’ News Feeds and a decline in organic reach. However, the data does show that users are on Facebook in big numbers on Fridays and they’re a bit more receptive to brand messages then. Smart content, particularly tailored toward weekend activities, can have an opportunity to score big.