FACEBOOK FRIDAYS

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Brands on Facebook are being forced to re-evaluate their social media marketing strategies as their posts continue to reach fewer and fewer users. For a brand that’s looking to ensure that its posts get the most engagement possible, new data shows that Friday is the day when users are most likely to like, comment or share posts that come from brand pages. According to Adobe, Fridays earn about 15.7% of each week’s total post impressions, with Thursdays being the next most active day with a 14.5% share. Users also engage with brands more actively on Fridays. Posts have a 3.3% engagement rate on Fridays, compared to 3.2% on Thursdays and less on other days. Combined, these figures show that Fridays are a competitive time to post but also a time when users are more active on the social network.

This data doesn’t necessarily mean that brands should start spamming users’ feeds on Fridays. A flood of posts leads to greater competition to earn a spot in users’ News Feeds and a decline in organic reach. However, the data does show that users are on Facebook in big numbers on Fridays and they’re a bit more receptive to brand messages then. Smart content, particularly tailored toward weekend activities, can have an opportunity to score big.

Published by dkachiros

My purpose is simple – to identify the authentic potential in brands, discover their beautiful truth and inspire them to tap into their purpose or their raison d'être (reason for being). This is a brand’s beautiful truth. Establishing that truth opens the door for fresh approaches and ideas that are unmistakably true to brand, yet breakthrough for consumers – suited for building businesses. It’s all about shattering category conventions, finding permission for new territory and ultimately building relevance and more meaningful experiences at every moment along the journey. I pride myself on getting people to fall in love with the brand, be it for the very first time and or all over again. Feel free to reach out to me if I can help in any way. Dixie Kachiros dkachiros@gmail.com dkachiros.com 214-596-8468

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