FACEBOOK FRIDAYS

Brands on Facebook are being forced to re-evaluate their social media marketing strategies as their posts continue to reach fewer and fewer users. For a brand that’s looking to ensure that its posts get the most engagement possible, new data shows that Friday is the day when users are most likely to like, comment orContinue reading “FACEBOOK FRIDAYS”

VISUAL LITERACY – A BRAND REQUIREMENT

The way we see and understand the world is becoming far more visual. We’re starting to think with images: looking around the physical world for ideal Instagram images, articulating emotions by calling upon icons and animations. Mobile devices are helping to drive the shift to a more visual vocabulary and aesthetic, which minimize or evenContinue reading “VISUAL LITERACY – A BRAND REQUIREMENT”

SHIFT: THE NEW AMERICAN HOUSEHOLD

A recent Pew Research study found that a record 57 million Americans – over 18% of the U.S. population – live in multigenerational households. In fact, nearly one fourth of adults between the ages of 25 and 34 do so, and 37% are comprised of racial and ethnic minorities. Multigenerational households are a prime exampleContinue reading “SHIFT: THE NEW AMERICAN HOUSEHOLD”

NOSTALGIA IS HAVING A CULTURAL MOMENT

Long before “Throwback Thursday” existed on social media, researchers had documented nostalgia’s ability to elicit emotion and increase advertising recall, however, what’s making it particularly resonant is the context of today’s era. In our increasingly stressed-out, tech-enveloped world, consumers are looking to enjoy a mental escape into rose-colored memories. Seeking a time of greater simplicity,Continue reading “NOSTALGIA IS HAVING A CULTURAL MOMENT”

THE DISCONNECTED MOBILE COUPON EXPERIENCE

Mobile couponing remains a platform that is as attractive as it is problematic. On the bright side, as consumer sentiment suggests, m-coupons hold great potential to help brands enhance marketing and deepen relationships. The dark cloud hanging over the platform, however, is the in-store redemption experience – a mess that is triggering frustration on bothContinue reading “THE DISCONNECTED MOBILE COUPON EXPERIENCE”

MOBILE COUPONS KEY TO MOBILE MARKETING

As retail and e-commerce executives take a collective breath and look back on 2014, they will no doubt be contemplating how in the coming year to best appeal to consumers who have turned mobile devices into the performance-enhancing drug of the couponing game. However, the benefit is more than mutual as mobile coupons are aContinue reading “MOBILE COUPONS KEY TO MOBILE MARKETING”

THE DIGITAL COUPON IMPACT

When asked what type of promotion would be most likely to influence their purchase decision, digital coupons ranked number one with consumers. In fact, 59% of consumers would be influenced by a digital coupon as compared to a sales promotion, which would only influence 28% of consumers. Receiving a deal or savings opportunity via aContinue reading “THE DIGITAL COUPON IMPACT”

PRINT STILL KING, FOR NOW

The print coupon is not only a curious survivor of the digital revolution; it’s also thriving in it. The fact is, according to distribution and redemption rates, print still rules the coupon universe. Especially for CPG companies. In just the first half of last year, CPGs distributed 171 billion coupons – 92.5% of which wereContinue reading “PRINT STILL KING, FOR NOW”