Looking at the small cultural shifts that beckon change and the emerging behaviors that are just reaching the mainstream, The Cultural Insight team at Added Value recently conducted research to determine the top six trends that will shape consumer behavior in 2014.

1. Multiplicity. We are increasingly expecting things to do more – interacting with all of our senses, offering us a range of touch points to play with and involving us entirely in new experiences.

2. Hyper Efficiency. We are seeking and discovering ever smarter and more efficient ways to solve age-old issues – such as keeping fit, lack of space and limited resources. The results are sleeker, quicker and use things that have previously been discounted.

3. The New Industrial Revolution. Digital and technological advances are enabling us to create in new ways – leading to new creative forms and helping us see a new appreciation of digital as a thing of beauty.

4. Escape. In a world of rigor and grown-up responsibility, we are seeing the increasing desire to let go, to let loose and indulge in childlike freedom or sheer hedonistic joy.

5. Mindfulness. In a world full of buzz and surface interactions, people are seeking out more depth and meaning. They are craving time away from the stimulus of the Internet, making their leisure time more about self-development and taking their own ethical responsibilities seriously.

6. Super-personalized. Personalization has been taken out of the hands of consumers. Advances in technology mean that products are able to read consumers and give them what they want – sometimes without even being asked.

Source: Six Trends That Will Shape Consumer Behavior This Year. (February 4, 2014). Forbes.

Published by dkachiros

My purpose is simple – to identify the authentic potential in brands, discover their beautiful truth and inspire them to tap into their purpose or their raison d'être (reason for being). This is a brand’s beautiful truth. Establishing that truth opens the door for fresh approaches and ideas that are unmistakably true to brand, yet breakthrough for consumers – suited for building businesses. It’s all about shattering category conventions, finding permission for new territory and ultimately building relevance and more meaningful experiences at every moment along the journey. I pride myself on getting people to fall in love with the brand, be it for the very first time and or all over again. Feel free to reach out to me if I can help in any way. Dixie Kachiros 214-596-8468

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