THE LONG AND SHORT OF TWITTER

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Tweets are limited to 140 characters so they can be consumed easily anywhere, even via mobile text messages. Yet, just because you have 140 characters, doesn’t mean you should use them all – in fact, tweets shorter than 100 characters garner a 17% higher engagement rate. Additionally, a recent study of 100 well-known, popular brands on Twitter revealed a spike in retweets among those in the 71 – 100 character range – or so-called “medium” length tweets. These medium tweets have enough characters for the original poster to say something of value and for the person retweeting to add commentary as well.

In addition to keeping it short, to maximize tweets for engagement, visual content is king. Brands should include photos and videos with tweets as often as possible. The more brands invest in visual content, the more retweets, favorites and click-throughs they will see. In fact, a recent study by Buffer found that tweets with images get 150% more interaction. And according to Twitter, tweets with photos average a 35% boost in retweets and tweets with videos, garner a 28% boost. While these visuals use up to about 26 of your recommended 100 or less characters, they are well worth the investment.

Sources: De Beule, Sofie. “6 Tips to Boost Your Twitter Conversations.” Social Media Examiner. May 7, 2014.

Lee, Kevan. “The Ideal Length of Everything Online, Backed by Research.” Social Media Today. May 16, 2014.

Published by dkachiros

My purpose is simple – to identify the authentic potential in brands, discover their beautiful truth and inspire them to tap into their purpose or their raison d'être (reason for being). This is a brand’s beautiful truth. Establishing that truth opens the door for fresh approaches and ideas that are unmistakably true to brand, yet breakthrough for consumers – suited for building businesses. It’s all about shattering category conventions, finding permission for new territory and ultimately building relevance and more meaningful experiences at every moment along the journey. I pride myself on getting people to fall in love with the brand, be it for the very first time and or all over again. Feel free to reach out to me if I can help in any way. Dixie Kachiros dkachiros@gmail.com dkachiros.com 214-596-8468

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