Snacks were big last year, and that should continue in 2014. But there’s an even a bigger trend now into which snacks fit: flexibility. Customers want breakfast, lunch and dinner at various times in the day and they’re also looking for smaller portions to tide them over until their larger meals.
McDonald’s is experimenting by serving a few menu items from each daypart after midnight. Some restaurants are selling burgers all day. Others are offering items such as yogurt parfaits – originally meant for the morning daypart – any time.
Flexibility gives QSRs an ability to offer items that appeal to a wider range of consumers, such as those seeking gluten-free options. Additionally, flexibility could also assist those QSRs that are seeking to participate in the better-for-you trend.
Source: 8 Fast-Food Trends for ’14. (January 2014). QSR Magazine.