Though it’s not quite the Facebook competitor it had initially set out to be, with 100M active users, Google+ is on the rise. And just because not all users have made the switch is not reason enough to discredit the social networking site. A Google+ account for your brand means improved SEO ranking and increased Google search visibility. While growing a Google+ following is a goal for some brands, for most, it is just about the benefit of having an account. In fact, simply signing up for an account can place you one or two places ahead of your competitors.
The +1 button also increases the chance of this visibility as the more +1’s a link has, the more attention it gets in search results. Additionally, Google+ circles create more personal relationships with consumers, even allowing businesses to have live video chat sessions with their audience through “hangouts.”
In terms of Google+ brand Pages done well, Red Bull and Ford are two great examples. In keeping with the rest of its marketing strategy, the Red Bull Google+ Page showcases the types of lifestyles its consumers choose rather than the product itself. Ford’s Page features its product and how it has evolved over the years, using its illustrious history to evoke feelings of strength, loyalty and trust.