QSRs GETTING HEALTHY RIGHT

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This year’s Customer Loyalty Engagement Index revealed the top five brands consumers see as doing the best job delivering against their expectations for healthy food as Subway, Chick-fil-A, Panera, Chipotle and Dunkin’.

So what, in particular, are these brands doing to meet customer expectations? Going the extra mile – and consumers are taking notice. Subway announced it was eliminating azodicarbonide, something commercial bakers use to increase softness of dough. Chick-fil-A announced it would no longer sell chickens raised on antibiotics. Panera marked a decade of using meat raised free from antibiotics. Chipotle has instituted new standards having to do with nontherapeutic antibiotics and will look to source meats that have never been given antibiotics. And Dunkin’ has developed a line of gluten-free offerings.

While health used to be a relationship between you and your body, these days, consumers are extending that relationship to restaurant brands that better meet their emotional engagement expectations for a healthy dining experience.

Source: Which Came First, The Consumer or the Brand? (March 18, 2014). Forbes.

 

Published by dkachiros

My purpose is simple – to identify the authentic potential in brands, discover their beautiful truth and inspire them to tap into their purpose or their raison d'être (reason for being). This is a brand’s beautiful truth. Establishing that truth opens the door for fresh approaches and ideas that are unmistakably true to brand, yet breakthrough for consumers – suited for building businesses. It’s all about shattering category conventions, finding permission for new territory and ultimately building relevance and more meaningful experiences at every moment along the journey. I pride myself on getting people to fall in love with the brand, be it for the very first time and or all over again. Feel free to reach out to me if I can help in any way. Dixie Kachiros dkachiros@gmail.com dkachiros.com 214-596-8468

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