In terms of search engine results and marketing, there is no comparison to the Google juggernaut. That is perhaps, until now. Pinterest, which has struggled to find a way to successfully monetize the site, is introducing promoted pins with integrated keywords that advertisers can customize and purchase.

When consumers search keywords on Google, they have a general idea of the results they are seeking. The ads appear when users are viewing main categories and conduct searches, but the true beauty and ultimate value of Pinterest is its visual nature, which lends itself to browsing.

Promoted pins in Pinterest could be a game changer, because consumers are drawn to the framework of myriad pictorial results that are related to their original search word in ways they may not have thought of originally. Pinterest is an incredibly useful marketing tool because consumers are pinning items they desire to create an aspirational lifestyle – they are literally pinning with intent to purchase down the road.

Source: Pinterest Ads Are Invading Google’s Search Turf (May 6, 2014). Ad Week. 

Published by dkachiros

My purpose is simple – to identify the authentic potential in brands, discover their beautiful truth and inspire them to tap into their purpose or their raison d'être (reason for being). This is a brand’s beautiful truth. Establishing that truth opens the door for fresh approaches and ideas that are unmistakably true to brand, yet breakthrough for consumers – suited for building businesses. It’s all about shattering category conventions, finding permission for new territory and ultimately building relevance and more meaningful experiences at every moment along the journey. I pride myself on getting people to fall in love with the brand, be it for the very first time and or all over again. Feel free to reach out to me if I can help in any way. Dixie Kachiros 214-596-8468

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