In terms of search engine results and marketing, there is no comparison to the Google juggernaut. That is perhaps, until now. Pinterest, which has struggled to find a way to successfully monetize the site, is introducing promoted pins with integrated keywords that advertisers can customize and purchase.
When consumers search keywords on Google, they have a general idea of the results they are seeking. The ads appear when users are viewing main categories and conduct searches, but the true beauty and ultimate value of Pinterest is its visual nature, which lends itself to browsing.
Promoted pins in Pinterest could be a game changer, because consumers are drawn to the framework of myriad pictorial results that are related to their original search word in ways they may not have thought of originally. Pinterest is an incredibly useful marketing tool because consumers are pinning items they desire to create an aspirational lifestyle – they are literally pinning with intent to purchase down the road.
Source: Pinterest Ads Are Invading Google’s Search Turf (May 6, 2014). Ad Week.