Using instagram allows QSRs to capture a different, more personal side of their brand to connect with consumers. With the ability to add filters to images, the subject of the photo can take on different moods, thus helping to transform a picture of a simple hamburger or cup of coffee into a work of art. Many successful QSRs use real-life, or at least seemingly real, imagery on Instagram. This is a great way to connect with consumers, as it is relatable and closer to the real customer experience, allowing for a more authentic exchange with the brand’s social community.
Many QSRs have embraced this concept and are successfully leveraging the power of instagram to connect with consumers. In fact, some of the most followed food brands on Instagram are QSRs, including Taco Bell, McDonald’s, and Dunkin’ Donuts. Beyond just following QSRs, consumers are actively tagging them on Instagram. While Starbucks far and away takes the lead, McDonald’s and In-N-Out are among the top 10 most Instagram-tagged restaurants.
Sources: How Instagram Can Help QSRs with Marketing. (August 2013). QSR Insights.
Top 10 Instagram-Tagged Restaurants. (August 28, 2013). Investor Place.