GEN Z = GENERATION FRESH

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Move over millennials – Marketers have moved on, trying to solve the puzzle of what even younger consumers want to eat. The cohort stretching from newborns to those age 23, dubbed Gen Z, makes up about 32% of the U.S. population, and marketers are finding these young foodies want things fresh.

A report by NPD suggests that the rising generation is eager to make meals using fresh ingredients without too much trouble – fancy sandwiches, for example – and is not averse to using the stove. This is similar to trends among millennials, only to a greater degree. NPD predicts salad consumption, in particular, will increase with Gen Z, followed by quick-assembly meals (meal kits and sandwiches), and more involved breakfast foods such as eggs, pancakes and French toast. Savory snack foods, everything from crackers to salsa, are also expected to become more popular.

Published by dkachiros

My purpose is simple – to identify the authentic potential in brands, discover their beautiful truth and inspire them to tap into their purpose or their raison d'être (reason for being). This is a brand’s beautiful truth. Establishing that truth opens the door for fresh approaches and ideas that are unmistakably true to brand, yet breakthrough for consumers – suited for building businesses. It’s all about shattering category conventions, finding permission for new territory and ultimately building relevance and more meaningful experiences at every moment along the journey. I pride myself on getting people to fall in love with the brand, be it for the very first time and or all over again. Feel free to reach out to me if I can help in any way. Dixie Kachiros dkachiros@gmail.com dkachiros.com 214-596-8468

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