Consumers are pressed for time and looking for shorter, bite-sized experiences. Smaller and shorter versions of products make them more affordable and more appealing. Media and tech are major growth drivers of this trend. By enabling consumers to get just what they need, bite-sized is extending to all areas of life. In media, we have Twitter and on-demand video. In food, we have tapas and small, bite-sized snacks and in travel, we have mini excursions and flexible hotel stays.

Novelty, change and experience are driving the consumer’s desire for bite-sized. Time-starved consumers crave experimental, temporary, ephemeral experiences. Cramming more into a shorter time frame is increasingly expected. Streamlined, mini varieties, with low to no learning curve, appeal to consumers pressed for time. Brands who can make light, on-demand, modular or hyper-personalized versions will find new ways to reach consumers. From last-minute travel to learning new skills, there are openings among consumers who are curious, but would not otherwise put in their time or effort.

Source: Consumer Trend: “Bite-Sized” Experiences. (December 2013). CMI Online.

Published by dkachiros

My purpose is simple – to identify the authentic potential in brands, discover their beautiful truth and inspire them to tap into their purpose or their raison d'être (reason for being). This is a brand’s beautiful truth. Establishing that truth opens the door for fresh approaches and ideas that are unmistakably true to brand, yet breakthrough for consumers – suited for building businesses. It’s all about shattering category conventions, finding permission for new territory and ultimately building relevance and more meaningful experiences at every moment along the journey. I pride myself on getting people to fall in love with the brand, be it for the very first time and or all over again. Feel free to reach out to me if I can help in any way. Dixie Kachiros dkachiros@gmail.com dkachiros.com 214-596-8468

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