QSRs, HEALTHY EATING & SOCIAL MEDIA

According to Media Post, roughly three in 10 U.S. adults are heavy QSR category users (visited a fast food restaurant 12+ times in the past 30 days) – and these heavy category users, fast food’s most important customers, say they want to live and eat healthy. They are a part of the movement toward consciousContinue reading “QSRs, HEALTHY EATING & SOCIAL MEDIA”

RAGING AGAINST THE MACHINE

The infusion of screens into our lives is spurring fear and resentment, and some fretting about what’s been lost in the embrace of digital devices. Our love affair with mobile devices is turning into a love-hate relationship. People are becoming more aware of how much time they spend – in meetings, on the street, atContinue reading “RAGING AGAINST THE MACHINE”

THE CONSUMER SEARCH FOR SERENDIPITY

Faced with an increasingly controlled and constrained marketplace, many consumers are seeking opportunities to experience unplanned, surprising or serendipitous moments. The recent trend of consumers seeking serendipity in both their online and offline lives is intensifying—and it’s only set to grow in the coming years as sensors replace screens and occasions increasingly become the areaContinue reading “THE CONSUMER SEARCH FOR SERENDIPITY”

“BITE-SIZED” EXPERIENCES

Consumers are pressed for time and looking for shorter, bite-sized experiences. Smaller and shorter versions of products make them more affordable and more appealing. Media and tech are major growth drivers of this trend. By enabling consumers to get just what they need, bite-sized is extending to all areas of life. In media, we haveContinue reading ““BITE-SIZED” EXPERIENCES”

QSR BRANDS WINNING WITH GAMES

A handful of quick-service brands released games for mobile platforms in 2013, and the apps proved to be more than just for fun. In fact, some brands are reporting increased sales and customer loyalty by integrating games within their apps. Among those that found success this year with app games were Blimpie and Chipotle. Chipotle’sContinue reading “QSR BRANDS WINNING WITH GAMES”

SOCIAL NATIVE ADVERTISING MORE THAN A FAD

While not a new concept, over the past year, the term “native advertising” evolved from a simple industry buzzword into a complex, frequently debated advertising strategy being proclaimed as the future of digital. More recently, however, the buzz has shifted from native advertising in general to native advertising in social media. In the context ofContinue reading “SOCIAL NATIVE ADVERTISING MORE THAN A FAD”

THE “HOTTEST” FLAVOR TREND OF 2014

While sour continues as a major flavor trend, driven in part by the embrace of Korean and Scandinavian culinary styles with their fermented and pickled foods, Sriracha is the hottest flavor trend building consumer enthusiasm. The popularity of this hot sauce further attests to how embedded ethnic foods have become in the U.S. food sceneContinue reading “THE “HOTTEST” FLAVOR TREND OF 2014”

THE POST-RECESSIONARY MINDSET

No longer in the midst of a free fall like many of the post-recession years, consumers are feeling more in control and have recognized that pre-recession they were living beyond their means. In fact, being forced to live with less during the recession has made consumers rethink their expectations. As consumers begin to see lessContinue reading “THE POST-RECESSIONARY MINDSET”

RISING DEMAND FOR FLEXIBILITY

Snacks were big last year, and that should continue in 2014. But there’s an even a bigger trend now into which snacks fit: flexibility. Customers want breakfast, lunch and dinner at various times in the day and they’re also looking for smaller portions to tide them over until their larger meals. McDonald’s is experimenting byContinue reading “RISING DEMAND FOR FLEXIBILITY”

TREND: GUILT-FREE CONSUMPTION (GFC)

Fueled by a pervasive awareness of the conflicts between their consumerist impulses and their aspirations to be “good,” experienced consumers are increasingly weighed down with guilt. The result? A growing hunger for a new kind of consumption: Guilt-Free Consumption (GFC). GFC is a new kind of consumption, one free from worry, or at least withContinue reading “TREND: GUILT-FREE CONSUMPTION (GFC)”